FEVICOL

Fevicol

Fevicol is widely used in carpentry, craftwork, and household repairs. It has become synonymous with white glue in Indian households and is especially favored for its ease of use, non-toxic nature, and reliable performance

The brand has also gained immense recognition due to its creative and humorous advertising campaigns, which have made it a household name. Over the years, Fevicol has come to symbolize strength and unbreakable bonds—not just in practical use but also metaphorically in everyday language and culture.
Fevicol is a popular adhesive brand in India, manufactured by Pidilite Industries. Known for its strong bonding properties.

Fevicol is one of India’s most trusted and iconic adhesive brands, manufactured by Pidilite Industries. Launched in 1959, it has become a household name, known for its reliability and versatility in bonding a wide range of materials such as wood, paper, cardboard, fabric, and more. Widely used by carpenters, craftsmen, students, and professionals, Fevicol has revolutionized the concept of adhesives in India. It is especially popular in the furniture and woodworking industries, where its strong and durable bonding capabilities are essential. Fevicol is available in various forms like Fevicol MR (white glue for paper and crafts) and Fevicol SH (for wood and furniture applications). What sets the brand apart is its deep emotional connect with consumers, strengthened by its witty, culturally rooted advertising slogans like "Fevicol ka jod hai, tootega nahi" (The bond of Fevicol will never break). These campaigns have become part of popular Indian culture. Over time, Fevicol has come to represent not just physical strength, but also unity, trust, and reliability—values that resonate across generations.